Adele Premieres 'Icy' New Video for 'Rolling in the Deep'
- Posted on Dec 9th 2010 1:00PM by Dan Reilly
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Columbia
"Its a pretty tense video, slow building and quietly atmospheric," Adele tells Spinner. "I wanted the feel of it to be somber but still wanted an icy vibe about it too so it matched the song. I'm not really into doing themed videos with dance moves and proper story lines because I'm not very good at it, so working with Sam Brown was perfect as he's a fan of simplicity. I think he captured the song really really well -- he got it from one listen."
With her singing in an abandoned building while sparks fly, dishes shatter and a martial artist slices up an ice-filled room, the clip really does reflect the stinging pain and anger of the track. See for yourself below.







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